140+
Identities shipped across 19 countries since 2014.
Folio 01 — Cover
Brooklyn / Lisbon · Est. 2014
Flapierre — Independent Brand Studio
Architects
of bold brand
identities that
move markets.
A 22-person studio in Brooklyn that pairs C-suite strategy with award-winning craft. We've built 140+ category-defining identities since 2014 — for founders raising their Series A and CMOs preparing for the launch that defines the next decade.
Book a Brand Audit
14-week engagements · From $85,000 · Next intake: March 2025
02
Folio · Credentials at a glance
Top 25
Independent Brand Studios in North America — Brand New, 2023 & 2024.
14 weeks
Kickoff to launch toolkit delivery — naming through packaging in one cycle.
$1.9B
Cumulative capital raised post-rebrand by Flapierre founders.
03
Spread · Selected Work, 2020–2024
Selected work,
selected carefully.
Six identities from the archive — the same studio, six very different markets. Featured first: Pearlhouse Coffee, our 2024 rebrand for a third-wave roaster that tripled wholesale accounts inside nine months.
04
Chapters · The studio's point of view
Three chapters,
one identity.
Engagements at Flapierre don't ship as a stack of deliverables. They ship as a single integrated brand system — built in three editorial chapters, every Thursday, over fourteen weeks.
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i.
Chapter One · Weeks 01–04
Strategy
We sit with the founder and the CMO. We pressure-test the positioning against the three competitors the board keeps mentioning, and the seven they don't. Out the door: a one-page positioning, a defined whitespace, a verbal system, and a creative brief the design team can actually build from.
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ii.
Chapter Two · Weeks 05–10
Identity
Two parallel tracks — visual and verbal — run against each other twice a week. Logo, type system, palette built and rebuilt against the strategy document, not in isolation. We present in editorial spreads, not in slide decks, because the work deserves to be read, not flipped past.
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iii.
Chapter Three · Weeks 11–14
Launch
Packaging, product UI, sales deck, stationery, signage, an internal narrative deck the Head of People can read aloud. We move into the Pantone-certified color lab, proof the system across forty substrates, and hand you a toolkit your team can run with — not a 400-page PDF that lives in a folder.
05
Folio · By the numbers
The receipts.
3.2×
Average lift in unaided brand recall, six months post-launch.
87 audited engagements · 2020–2024
78
Net Promoter Score across 2024 engagements.
Clients surveyed independently
22
Strategists, designers and writers — full-time, in-house, no offshore.
Brooklyn HQ + Lisbon satellite
61
Industry honors, including 9 Cannes Lions, 4 D&AD Pencils and 12 TDC awards.
2017–2024 awards archive
06
Voices · Three founders, three launches
What the people
who wrote the checks say.
"We took the rebrand to our board two weeks before the Series B closed. Three investors told us — unprompted — that the deck looked like a different company. Flapierre didn't just redesign us. They made it legible to the people who needed to believe."
"The brief I sent Flapierre was wrong. They knew it was wrong. They told me on a Tuesday and rebuilt the brief with me by Friday, which is the kind of intellectual honesty a startup CEO desperately needs and almost never gets from a creative partner."
"We'd been written about in glossy magazines for years and somehow no one could say what we did. After fourteen weeks Flapierre handed us a sentence. We use it — word for word — in every conversation, every grant application, every donor pitch since."
If your launch is on the calendar, ours should be too.
Book a Brand Audit