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Folio Nº 04 — Selected Work Issue 2025 / Volume XI

Selected Work,
2014–2025

One hundred and forty engagements across nineteen countries — assembled here as a curated dossier rather than a software gallery. Each chapter is a body of work; each project, a paragraph in the studio's continuing argument about what a brand can be made to do.

Book a Brand Audit 45 minutes · no deck · with the studio director.
StudioFlapierre
Headcount22 strategists, designers, writers
Cycle time14 weeks, kickoff to launch toolkit
Minimum$85,000 · Avg. engagement $215,000
Folio Index

Five chapters,
140 engagements.

A self-selecting table of contents. Locate your category, then turn the page — every entry leads into a documented case study with its own rationale, deliverables, and the brand-measurable outcomes that followed.

  1. 01

    Consumer Packaged Goods

    Coffee, spirits, skincare, pantry — packaging systems that earn shelf and share of voice.

    38 cases
  2. 02

    Venture-Backed Tech

    Identities shipped across pre-Series A through Series C moments — the founders' peer set.

    47 cases
  3. 03

    Nonprofit & Cultural

    Mission-led institutions whose verbal and visual systems must persuade without selling.

    24 cases
  4. 04

    PE Portfolio Repositioning

    Holdco-to-asset architecture, narrative alignment, and identity refreshes inside operating windows of 90 days.

    19 cases
  5. 05

    Hospitality & Place

    Hotels, restaurants, and member clubs where the mark, the menu, and the room speak in one voice.

    12 cases

+ 140 engagements · 19 countries · 61 industry honors

Chapter 01

Consumer Packaged Goods.

Pearlhouse Coffee and two further CPG launches — packaging, naming, and verbal systems built to perform on a crowded shelf and translate cleanly across DTC, retail, and OOH.

Chapter 02

Venture-Backed Tech.

Identities shipped across pre-Series A through Series C moments. A horizontal reading, intentionally — peer work, ordered the way a CFO would scan it.

All 47 venture-backed engagements
Sidebar — Folio 04

The work,
measured.

Outcomes a brand can actually claim — recall, satisfaction, return. No revenue guarantees, no valuation promises, just the metrics a creative director can stand behind in a room of operators.

3.2× Average lift in unaided brand recall, measured six months post-launch across 87 audited engagements.
78 Net Promoter Score across 2024 engagements — clients referring clients, repeatedly.
38% Clients returning for a second engagement. Average tenure: 4.7 years.
14wks Kickoff to launch toolkit delivery — naming, identity, verbal, packaging, rollout.

Source: 2024 client panel · independent auditor · n = 41

Chapters 03 – 05

Nonprofit, PE Portfolio, Hospitality.

Repositioning and legacy-modernization work. One anchor case per chapter, with supporting studies underneath — the breadth of a studio that has now operated across four distinct brand economies.

Book a Brand Audit For CMOs and founders preparing for Series A or a major rebrand moment.